Folk Resurgence Through Gen Z Energy
In Norway, Generation Z is reimagining what “national music” means. Traditional folk—typically associated with rural weddings and festivals—has been revitalized in folk-club nights where traditional instruments like the hardingfele share space with club lighting and dance.
This revival is about more than nostalgia. Young Norwegians...
Pop Power in the Streaming Era
In the U.S., music isn’t just entertainment anymore — it’s cultural currency. In 2024, nearly 1.4 trillion music streams were recorded, with contemporary pop dominating the landscape. Female pop artists like Taylor Swift, Billie Eilish, and Sabrina Carpenter accounted for the lion’s share of the most-played tracks, reflecting a shift toward...
Tradition Meets Tomorrow
The UK has long punched above its weight in music influence, and in 2025 it remained a trendsetter across genres. Streaming dominates, yet there’s a surprising resurgence in vinyl and physical formats, particularly among younger listeners who prize tangibility alongside digital convenience.
Britain’s contribution goes beyond numbers: it’s a crucible...
Viral Tracks, Bollywood Beats, and Gen-Z Creativity
India’s music scene in 2025 was defined by eclectic virality—from heartbreak ballads to regional genres that found national audiences via social media. Songs like Saiyaara and Name Chale became the soundtracks of countless Reels, reflecting a generation that invests deeply in personal and cultural storytelling.
Bollywood music...
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